Phoebe Cronk

Director of Finance

As Director of Finance at Forecastr, I lead on the company's financial planning, reporting and strategy. Of course, I use Forecastr to do it. Of course, I use Forecastr: it’s the finance engine of our company, too.

Before Forecastr, I studied Mathematics and started my career as a hedge fund analyst, before joining the startup ecosystem through the Techstars London accelerator programme.

At Forecastr I started on the analyst team, building financial models for hundreds of founders - helping them understand their numbers, communicate their growth story, and raise capital with confidence.

Today, I use those same skills in-house, working as part of the leadership team to translate data into decisions and ensure the business is positioned for long-term growth.

What I enjoy most is working with some of the smartest, kindest and hardest-working people I've been lucky enough to meet. Supporting them every day to make finance simpler and more accessible for founders is a genuine privilege.

Outside of work, you'll usually find me enjoying the simple pleasures in our seaside town: a great cup of coffee, a swim in the sea, and time with friends and family on the beach.

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