Jordan Smith

Associate Director of Customer Success

Most people in finance have never coached a championship team. Most coaches have never built a financial model. I've done both.

I've spent over a decade coaching high school football while building a career in finance, and the overlap between the two is bigger than most people expect. Both come down to preparation, accountability, and helping people perform when it counts.

I've been fortunate to be part of two state championship programs and multiple nationally ranked teams. I've helped players go on to compete at the highest levels while helping founders hit their goals along the way. The same intensity I bring to the field translates directly to this work, and it pays off.

At Forecastr, I build and manage investor-grade financial models for founders who are trying to raise capital, grow sustainably, and actually understand what their numbers are telling them. I've helped founders unlock millions in financing, maintained a company-best churn rate, and now lead a team of financial analysts doing that work every day.

Most founders are incredible operators, but the financial side of the business can feel like a foreign language. That's exactly where I come in. I love turning complexity into clarity and helping people see a path forward they didn't know was there.

MBA. Two-time state champion coach. Dad. Always in the game.

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